Those of us who work for non-profit organizations are faced with a never-ending challenge: How to tell the largest number of people about our events, programs and issues for the least amount of money.

Unlike big corporations, businesses and some special-interest groups, we don't have large budgets that allow us to design and publish advertisements in newspapers and magazines or create commercials for radio and TV. Some of us have no budgets for this kind of thing at all!

But having little money, or no money, doesn't mean that we can't share our messages with large numbers of people. We just have to do it differently—by working with the media.

It’s a mutually beneficial relationship. We supply the media with the thing they need—news—and they provide us with what we need—access to readers, viewers and listeners.

Helping non-profit groups learn to work with the media is the purpose of Making the News. Through the book and through workshops, author and workshop leader John Longhurst can help your group find ways to get its messages out—how to write a press release, who send it to, when to send it and what to write about. In short, everything you need to know to get noticed by the media.

Working with the media has its risks and challenges. But not working with the media also has its risks. As an old saying goes: “If you always do what you've always done, you'll always get what you've always gotten.”

Making the News is for people who want more than what they've always gotten when it comes to communicating their messages through the media.