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“I suggest this book be read hand in hand with Pope John Paul II's last major formal document . . . to those responsible for communications.” Fr. Thomas Rosica, CEO of the Salt and Light Catholic Media foundation and Television Network.

Making the News: An essential guide for effective media relations

REVIEW

The Resource I’ve Been Looking For

By Catherine Ludgate, Summer, 2000 Activate.

Since starting with IMPACS, I have had dozens, if not hundreds, of people ask me to recommend a good introductory media relations book. I looked for suitable Canadian resources and came up short, sending people to a handful of U.S. titles written on the topic. But, sending folks state-side is over!

Making the News, by Winnipeg-based John Longhurst is the resource I've been looking for. In 116 jargon-free pages, Making the News covers all of the basics of building a relationship with the media. Longhurst provides no-nonsense, concrete guidance to anyone faced with the often overwhelming task of getting a story in the news.

The majority of case studies come from the author's direct experience. They are concrete, visual and relevant to most any non-profit. Making the News, with its sound advice and tips of the trade, is must-have reading for anyone who deals with the media in their job. It's a wonderful resource. “Two microphones up!”